Description
This course is ideal for a certified running coach seeking to grow their virtual coaching business. The techniques can also be applied to run-with clients.
Format:
– Weekly webinars hosted over Zoom (which will recorded for later viewing)
– Weekly emails including brainstorming prompts
– Option to add on one-on-one consult calls for an additional fee ($25/call)
Topics:
1) My most effective lead generators
– trial periods
– strategic giveaways
– referrals
-Athlete highlights
– Build a community of other experts
– sharing your own story
2) Marketing through email newsletters:
– Opt-ins to gather interest; how to get subscribers
– How I convert subscribers into athletes
– why newsletters are more effective than social media
2) Building a Buy-in:
– No commitment consultations
– Should you do coaching contracts?
– The power of listening: how I structure athlete calls to turn potential customers into long term clients
3) Creating Content that Attracts Clients
– The power of SEO content over social media
– optimizing SEO
– building cornerstone content for YOUR target athlete
– Why Google search can help attract coaching clients
– Developing a website that converts clients
4) Creating a sellable coaching page
– Defining your coaching
– Clear understanding of products
– How to create sellable coaching levels (includes various levels of one-on-one; special groups)
– products beyond coaching (how passive income can be a lead gen)
Bonus: How I Grew my Coaching Business through Pregnancy, Early Motherhood, and a Pandemic
– Keeping athletes vs gaining new ones
– How I Signed on New Athletes When Races Were Cancelled
Reviews
There are no reviews yet.