Running Coach Services - Laura Norris Running

Train Smart – Run Strong – Race Your Best

Team Norris Coaching does not offer the standard training plans that you find for free or in a magazine. You are your own unique runner, with your own strengths, dreams, and goals. You deserve more than a generic training plan. As a coach, I work with your individual strengths to maximize your potential while preventing injury and maintaining your joy in running.

Over the past few years, I’ve guided over a hundred runners in achieving their goals. I love working with runners of all levels and experiences, especially intermediate runners looking to improve their performance in the 5K to marathon, first-time marathoners and half marathoners, runners balancing training with busy professional lives, Boston Qualifying hopefuls, and runners returning from injury or ready to break the injury cycle.

I strive to balance the human side of coaching with the science of running. Every workout I assign has a purpose based on your goals and schedule. I recognize that runners train in the midst of real life – with families, jobs, travel, and other hobbies – and my goal is to maximize your training without your training taking over your life.

Interested in hiring me as your running coach? Email me at lauranorris@thisrunnersrecipes.com or fill out the contact form at the bottom of the page!

Coaching Levels:

Customized Static Plan:

Available in monthly plans ($50/month)
(Bundle Options Available for 12 Weeks and 16 Weeks)
Individualized Training Plan on Final Surge
One Free Plan Revision
Additional Revisions: $25 each

Year-Round Training Group

$65/Month (4 Weeks)
Individualized Plan On Final Surge, Updated Monthly
You can join at any time – group is year-round
2x/Month Coaching Feedback
Access to Virtual Training Group on Facebook
Strength Training Workout Library
Unlimited Email/Slack Communication

Basic One-on-One Coaching (Most Popular Option!)

$105/Month (4 Weeks)
Individualized Training Plan on Final Surge, Updated Monthly
Weekly Coaching Feedback
Nutritional Guidance, including Race Day Fueling
Race Strategy
Strength Workouts & Injury Prevention Routine
Monthly Check-In Calls & Pre-Race Check-ins
Unlimited Email/Slack Communication

Premium One-on-One Coaching

$250/Month (4 Weeks)
Deluxe Coaching Package
Individualized Training Plan on Final Surge, Updated Weekly
Daily Coaching Feedback
Nutritional Guidance
Race Strategy
Individualized Strength Workouts & Injury Prevention Routine
Weekly 1 Check-In Call
Unlimited Email/Slack Communication

All plans include an initial consultation with the coach and a Final Surge account (shared online training log with automated workout reminders). Every training plan is customized to your schedule, goals, current fitness, and specific race and includes speed work, long runs, specified paces and distances, and clear workout instructions.

Do you already have a plan, but need the guidance of a coach or have questions you need answered? I offer coaching consultation calls for $30/30 minutes.

About Your Running Coach: Laura started long distance running as a hobby during college, when she also taught group fitness classes. After graduate school, she made a career transition from academia to run coaching in 2014. She is certified by both the Road Runners Club of American and ReVO2lution Running and pursues continuing education on all aspects of running. Laura has brought her marathon PR down from 3:49 to 3:29 (2 BQ marathons); her half marathon PR is 1:34:57 and her 10K PR is 43:53. Over the years, she has coached hundreds of runners through first races, PRs, and Boston Qualifiers.

What Runners Are Saying

I hired Laura as my coach when I knew I wanted to get serious about qualifying for the Boston Marathon, and it was hands-down the best decision I could have made. Her flexible, customized training plan had the perfect balance of hard workouts that pushed me and easy runs that let me properly recover. Working with Laura improved my nutrition, recovery, fueling/hydration, strength training regimen, and my ability to handle volume. Best of all, I had the best race of my life–I ran the Sugarloaf Marathon in 3:28:30 which was a 7.5 minute PR, my first negative split marathon, and a BQ with a 6.5 minute cushion!

– Leah O., Boston

“I had never worked with a run coach before outside of my years running in high school, so I had no idea how I’d be able to adjust to working with someone in that kind of dynamic more than 20 years later. However, Laura really makes everything easier for me. She takes the guesswork out of training and communicates clearly about the purpose and science behind each of her workouts. She’s also incredibly supportive and encouraging, but uses ample information from your training to support her positivity (or critiques). As a result, I’m working harder but training smarter than I’ve ever had before and I truly believe I’m seeing the benefits of her coaching.”

– Mark G. , New York City

“I decided to sign up with Laura and utilize her coaching services when I made the decision to run my first full marathon. Being a full-time working single parent (with an active child involved with sports), I knew Laura would be able to help keep my accountable to training. Training was amazing and Laura was unbelievable when it came to shifting things around based on schedule. I happened to sustain an ankle injury (from soccer) right before training started. Laura was great in helping me through my month in a walking boot, then helping me carefully ease back into training safely. I was beyond ecstatic to make it to the starting line of the marathon healed from injury and finished my first 26.2!!! Laura helped me achieve my goal to become a marathoner!!”

– Aimee K., Seattle, WA

“Laura has helped me reach my goal of running a marathon in under 4:30:00. She developed a training plan that built upon itself, week by week, and month by month. She listened to my questions and concerns throughout the process. She adjusted my training plan when necessary, based upon my work and life schedules, injuries, etc. I have and will continue to recommend her to other runners!”

– Sarah M., Snohomish, WA

My Coaching Philosophy

Variety: Monotony is not only boring – it leads to injury and plateau. I constantly vary your workouts and introduce different stimuli (such as strides, strength training, and cross-training) to prevent injury, avoid mental burnout, and keep training fun.
Sustainability: Injury, more than anything, prevents you from running your personal best. My training plans adapt as you progress, meaning you never stumble into the land of overtraining or burnout. My training plans include cutback weeks, recovery runs, sustainable mileage, the appropriate ratio of hard and easy runs, strength training, and core work to keep you injury free from day one until you cross the finish line and beyond.
Every Workout has a Purpose: Training is not a hodgepodge. I assign every run with a purpose in mind, both in terms of your individual needs and in terms of the desired physiological goals.
Research-Backed Methods: Running is both an art and a science. Each workout you receive has a specific, scientifically-supported purpose. My training does not follow trends, but rather adheres to the time-tested knowledge of some of the greatest minds in running. My training plans take a pragmatic approach to achieving your goals while still maintaining a sense of fun and joy in your training.

Coaching takes time: you may see progress right away, but chances are it will take several months to unlock your full potential. While I do not require any length of commitment, I encourage you to consider coaching for more than just a couple months before your race.

If you are interested in coaching I would love to hear from you! Email me at lauranorris@thisrunnersrecipes.com or fill out the contact form below:

If you have any specific questions about costs or services or to sign up for one of these running coach services, please email me at lauranorris@thisrunnersrecipes.com and I will respond as soon as possible.

Receive Weekly Running Tips & Motivation

Subscribe for my weekly newsletter and receive a free download of injury prevention exercises for runners.