Running Coach Services

Downloadable Training Plans

Downloadable static plans for various distances and experience levels
$ 49 ea (USD)
  • Structured training plan, including easy runs, long runs, and speedwork
  • Available in various experience levels
  • Can start at any time
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Lite 1:1 Coaching

Individualized monthly plan, adapted as needed, plus twice per month feedback
$ 99 per 4 week-block
  • Individualized training plan, adapted as needed
  • 2x/Month Coaching Feedback via Final Surge & Email
  • Access to Team Norris Running Facebook Group
  • Intra-Run and Race Day Fueling Guidance
  • Can add on customized strength for $15/block
  • Unlimited Email & Text Communication
  • Race day Strategy
Start Now
Schedule a Free Consultation through Calendly or Fill Out Contact Form Below to Start Via Email
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Basic 1:1 Coaching

Individualized monthly plans, adapted as needed, plus weekly feedback & check-in calls
$ 119 per 4 week-block
  • Individualized training plan, adapted as needed
  • Weekly Coaching Feedback via Final Surge & Email
  • Access to Team Norris Running Facebook Group
  • Intra-Run and Race Day Fueling Guidance
  • Can add on customized strength for additional $15/block
  • Monthly Check-in Phone Calls
  • Unlimited Email/Text Communication
  • Race Day Strategy
Start Now
Schedule a Free Consultation through Calendly or Fill Out Contact Form Below to Start Via Email
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Premium 1:1 Coaching

Individualized monthly plans, plus twice weekly feedback and plan adjustments for extra accountability
$ 169 per 4 weeks
  • Individualized training plan, adapted as needed
  • 2x Weekly Coaching Feedback via Final Surge & Email
  • Access to Team Norris Running Facebook
  • Intra-Run and Race Day Fueling Guidance
  • Can add on customized strength for $15/block
  • Twice Monthly Check-in Phone Calls
  • Unlimited Email/Text Communication
  • Race Day Strategy
Start Now
Schedule a Free Consultation through Calendly or Fill Out Contact Form Below to Start Via Email
Premium
“Laura's training plans effectively keep both my short-term and long-term goals in mind, whether it's shooting for a PR in a 5K or trying to safely build my base mileage and become a more economical runner. And when I got injured last summer, Laura developed the perfect return to running plan for me that helped me gradually get back on my feet and regain my pre-injury fitness. Beyond that, she's a fantastic communicator and deeply cares about her athletes - their schedules, their personal struggles, and all of the other factors that one may not think affects their running, but are equally important to long-term fitness goals.”
Mark
“I can't say enough good things about how you have structured this build-up!...It's just felt so seamless and fun, which has definitely helped with my confidence and continued enjoyment of running. I also remember how I always used to be nursing some sort of joint injury when I would start back up running; I was constantly icing a knee or ankle. This build has not only felt great mentally but also physically. My everything feels great... I definitely think your focus on strength training has greatly contributed to this and has helped me feel much stronger and in-control for my runs (especially uphill).”
Laura A
Laura helped me focus on what was important for each stage of my training, so I felt fully prepared going into my race. I was able to adapt my training plan to accommodate summer travel and felt like I could be flexible while still getting stronger, fitter, and faster every week. Laura is incredibly friendly and communicative and just the person I needed on my team as I prepped for my marathon!
Erica
"I have been working with Laura for the past five months, and I highly recommend her! If you have never worked with a coach, she takes all the guesswork out of planning your runs. She is very responsive, offering her significant expertise in nutrition and training, and adapts plans readily as needed. She also helped me identify a significant health issue impacting my training, that I am now addressing. Big thanks to Laura!"
Margaret
“Coach Laura is knowledgeable, responsive, and passionate! With her help, I was able to attain my PR of 3:37 at Chicago, but I also learned so much about the sport. I had run over 10 marathons before seeking Laura’s coaching services and was so impressed by her vast knowledge. She created a plan for me that was designed for success – it was based on my personal goals, weekly performances and industry research. Laura is someone who truly loves what she does and her enthusiasm for running is contagious.”
Liz
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Train Smart – Run Strong – Race Your Best

Running Coach Services

 

My Run Coaching Philosophy

  • Develop a Well-Rounded Base: In order to run well, you need to have a robust aerobic base, speed base, and strength base – whether your goal is a fast 5K or your first marathon. My running coach philosophy focuses on developing this base for new athletes – and continually improving it for experienced runners between races.
 
  • Specificity Matters – But Not Too Much: I use non-linear periodization and the principle of specificity. During base-building or when you are far out from a goal race, we focus on improving all aspects of your running: endurance, speed, lactate threshold, economy, and strength. In the key weeks before a race, we focus on preparing you for the unique physiological and mental demands of that distance. 
 
  • Sustainability: Injury, more than anything, prevents you from running your personal best. My training plans adapt as you progress, meaning you never stumble into the land of overtraining or burnout. My run coaching programs include cutback weeks, recovery runs, sustainable mileage, the appropriate ratio of hard and easy runs, strength training, and core work to keep you injury free from day one until you cross the finish line and beyond. 
 
  • Every Workout has a Purpose: Training is not a hodgepodge. I assign every run with a purpose in mind, both in terms of your individual needs and in terms of the desired physiological goals.
 
  • You are a Person First, Then a Runner: No one is only a runner. Whether you are a new parent, juggling a busy job and training, or simply trying to run your best (and not run yourself into the ground), I work with you to optimize the balance of running and life. 
 
  • Running Should Be Enjoyable, Even if You Have Race Goals: A happy runner runs well. In order to foster enjoyment, I consider your strengths, your preferences, and more to foster a plan that you both enjoy and thrive in.
 
  • Research-Backed Methods: Running is both an art and a science. Each workout you receive has a specific, scientifically-supported purpose. My training does not follow trends, but rather adheres to the time-tested knowledge of some of the greatest minds in running. My training plans take a pragmatic approach to achieving your goals while still maintaining a sense of fun and joy in your training.
 

Coaching takes time: you may see progress right away, or it can take several months to unlock your full potential. While I do not require any length of commitment, I encourage you to consider coaching for more than just a couple of months before your race. 

If you are interested in coaching I would love to hear from you! Email me at [email protected] or fill out the contact form below:

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    If you have any specific questions about costs or services or to sign up for one of these running coach services, please email me at [email protected] and I will respond as soon as possible.