Running Coach Services

Downloadable Training Plans

Downloadable static plans for various distances and experience levels
$ 49 ea (USD)
  • Structured training plan, including easy runs, long runs, and speedwork
  • Available in various experience levels
  • Can start at any time
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Lite 1:1 Coaching

Individualized monthly plan, adapted as needed, plus twice per month feedback
$ 99 per 4 weeks
  • Individualized training plan, adapted as needed
  • 2x/Month Coaching Feedback via Final Surge & Email
  • Access to Team Norris Running Facebook Group
  • Intra-Run and Race Day Fueling Guidance
  • Access to Strength Training Library
  • Unlimited Email & Text Communication
  • Race day Strategy
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Schedule a Free Consultation through Calendly or Fill Out Contact Form Below to Start Via Email
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Basic 1:1 Coaching

Individualized monthly plans, adapted as needed, plus weekly feedback, check-in calls, strength, and fueling guidance
$ 119 per 4 weeks
  • Individualized training plan, adapted as needed
  • Weekly Coaching Feedback via Final Surge & Email
  • Access to Team Norris Running Facebook Group
  • Intra-Run and Race Day Fueling Guidance
  • Detailed Strength Workouts & Injury Prevention
  • Monthly Check-in Phone Calls
  • Unlimited Email/Text Communication
  • Race Day Strategy
Start Now
Schedule a Free Consultation through Calendly or Fill Out Contact Form Below to Start Via Email
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Premium 1:1 Coaching

Individualized monthly plans, plus twice weekly feedback and plan adjustments for extra accountability
$ 169 per 4 weeks
  • Individualized training plan, adapted as needed
  • 2x Weekly Coaching Feedback via Final Surge & Email
  • Access to Team Norris Running Facebook
  • Intra-Run and Race Day Fueling Guidance
  • Detailed Strength Workouts & Injury Prevention
  • Twice Monthly Check-in Phone Calls
  • Unlimited Email/Text Communication
  • Race Day Strategy
Start Now
Schedule a Free Consultation through Calendly or Fill Out Contact Form Below to Start Via Email
Premium
“Laura's training plans effectively keep both my short-term and long-term goals in mind, whether it's shooting for a PR in a 5K or trying to safely build my base mileage and become a more economical runner. And when I got injured last summer, Laura developed the perfect return to running plan for me that helped me gradually get back on my feet and regain my pre-injury fitness. Beyond that, she's a fantastic communicator and deeply cares about her athletes - their schedules, their personal struggles, and all of the other factors that one may not think affects their running, but are equally important to long-term fitness goals.”
Mark
“I can't say enough good things about how you have structured this build-up!...It's just felt so seamless and fun, which has definitely helped with my confidence and continued enjoyment of running. I also remember how I always used to be nursing some sort of joint injury when I would start back up running; I was constantly icing a knee or ankle. This build has not only felt great mentally but also physically. My everything feels great... I definitely think your focus on strength training has greatly contributed to this and has helped me feel much stronger and in-control for my runs (especially uphill).”
Laura A
“My coaching experience with Laura has helped me tremendously in becoming a stronger runner both physically and mentally. I’ve learned about the importance of incorporating strength training, being open to challenging yourself and most importantly, embracing your self-confidence in your ability to accomplish any race distance. Also, throughout my work with Laura, my fueling and hydration strategies have significantly improved as having GI issues, can definitely affect your training or race performance. I’m very thankful for Laura’s dedication and hard work in helping me become a stronger runner!”
Carla
“When I made the decision in 2017 to finally run another marathon, I knew I wanted to hire an online coach to help me train. I’m so happy I met Laura! Her training plans, encouragement and attentiveness to my objectives have helped me with many races over the last 18 months and even through an injury that derailed that original marathon plan. She’s also helped me figure out that I prefer half marathons and it’s because of her coaching that I ran a 10-minute PR at a recent half. I know that whatever comes up, and at whatever distance, Laura will help me conquer any running challenge.”
Karla
“Coach Laura is knowledgeable, responsive, and passionate! With her help, I was able to attain my PR of 3:37 at Chicago, but I also learned so much about the sport. I had run over 10 marathons before seeking Laura’s coaching services and was so impressed by her vast knowledge. She created a plan for me that was designed for success – it was based on my personal goals, weekly performances and industry research. Laura is someone who truly loves what she does and her enthusiasm for running is contagious.”
Liz
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Train Smart – Run Strong – Race Your Best

Running Coach Services

 

My Run Coaching Philosophy

  • Develop a Well-Rounded Base: In order to run well, you need to have a robust aerobic base, speed base, and strength base – whether your goal is a fast 5K or your first marathon. My running coach philosophy focuses on developing this base for new athletes – and continually improving it for experienced runners between races.
 
  • Specificity Matters – But Not Too Much: I use non-linear periodization and the principle of specificity. During base-building or when you are far out from a goal race, we focus on improving all aspects of your running: endurance, speed, lactate threshold, economy, and strength. In the key weeks before a race, we focus on preparing you for the unique physiological and mental demands of that distance. 
 
  • Sustainability: Injury, more than anything, prevents you from running your personal best. My training plans adapt as you progress, meaning you never stumble into the land of overtraining or burnout. My run coaching programs include cutback weeks, recovery runs, sustainable mileage, the appropriate ratio of hard and easy runs, strength training, and core work to keep you injury free from day one until you cross the finish line and beyond. 
 
  • Every Workout has a Purpose: Training is not a hodgepodge. I assign every run with a purpose in mind, both in terms of your individual needs and in terms of the desired physiological goals.
 
  • You are a Person First, Then a Runner: No one is only a runner. Whether you are a new parent, juggling a busy job and training, or simply trying to run your best (and not run yourself into the ground), I work with you to optimize the balance of running and life. 
 
  • Running Should Be Enjoyable, Even if You Have Race Goals: A happy runner runs well. In order to foster enjoyment, I consider your strengths, your preferences, and more to foster a plan that you both enjoy and thrive in.
 
  • Research-Backed Methods: Running is both an art and a science. Each workout you receive has a specific, scientifically-supported purpose. My training does not follow trends, but rather adheres to the time-tested knowledge of some of the greatest minds in running. My training plans take a pragmatic approach to achieving your goals while still maintaining a sense of fun and joy in your training.
 

Coaching takes time: you may see progress right away, or it can take several months to unlock your full potential. While I do not require any length of commitment, I encourage you to consider coaching for more than just a couple of months before your race. 

If you are interested in coaching I would love to hear from you! Email me at [email protected] or fill out the contact form below:

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    If you have any specific questions about costs or services or to sign up for one of these running coach services, please email me at [email protected] and I will respond as soon as possible.