Running Coach Services

Train Smart – Run Strong – Race Your Best

Team Norris Coaching does not offer the standard training plans that you find for free or in a magazine. You are your own unique runner, with your own strengths, dreams, and goals. You deserve more than a generic training plan. As a coach, I work with your individual strengths to maximize your potential while preventing injury and maintaining your joy in running. 

Over the past few years, I’ve guided over a hundred runners in achieving their goals. I love working with runners of all levels and experiences, especially intermediate runners looking to improve their performance in the 5K to marathon, first-time marathoners and half marathoners, runners balancing training with busy professional lives, Boston Qualifying hopefuls, and runners returning from injury or ready to break the injury cycle. 

I strive to balance the human side of coaching with the science of running. Every workout I assign has a purpose based on your goals and schedule. I recognize that runners train in the midst of real life – with families, jobs, travel, and other hobbies – and my goal is to optimize your training without burnout. 

Interested in hiring me as your running coach? Email me at [email protected] or fill out the contact form at the bottom of the page! 

Coaching Levels:

 Year-Round Training Group 

$75/Month (4 Weeks)
Individualized Plan On Final Surge, Updated Monthly
You can join at any time – group is year-round
2x/Month Coaching Feedback
Access to Virtual Training Group on Facebook
Weekly Training Tip Videos on FB
Unlimited Email/Facebook Group Communication

Basic One-on-One Coaching (Most Popular Option!)

$109/Month (4 Weeks)
Individualized Training Plan on Final Surge, Updated Monthly
Weekly Coaching Feedback
Nutritional Guidance (Race Day Fueling)
Race Strategy
Strength Workouts, Cross-Training & Injury Prevention Routine
Monthly Check-In Calls & Pre-Race Check-ins
Unlimited Email Communication

Premium One-on-One Coaching

$159/Month (4 Weeks)
Individualized Training Plan on Final Surge, Updated Monthly
Twice Per Week Coaching Feedback
Nutritional Guidance (Race Day Fueling)
Race Strategy
Strength Workouts, Cross-Training & Injury Prevention Routine
Monthly Check-In Calls & Pre-Race Check-ins
Quarterly Goal Setting Calls
Mental Toughness Training Prompts
Unlimited Email Communication

All plans include an initial consultation with the coach and a Final Surge account (shared online training log with automated workout reminders). Every training plan is customized to your schedule, goals, current fitness, and specific race and includes speed work, long runs, specified paces and distances, and clear workout instructions. 

Do you already have a plan, but need the guidance of a coach or have questions you need answered? I offer coaching consultation calls for $30/30 minutes. 

About Your Running Coach: Laura started long-distance running as a hobby during college when she also taught group fitness classes. After graduate school, she made a career transition from academia to run coaching in 2014. She is certified by the Road Runners Club of American and pursues continuing education on all aspects of running. Laura has brought her marathon PR down from 3:49 to 3:29 (2 BQ marathons); her half marathon PR is 1:34:57, 10K PR is 43:53, and 5K PR is 20:59. Over the years, she has coached hundreds of runners through first races, PRs, and Boston Qualifiers.

What Runners Are Saying

I hired Laura as my coach when I knew I wanted to get serious about qualifying for the Boston Marathon, and it was hands-down the best decision I could have made. Her flexible, customized training plan had the perfect balance of hard workouts that pushed me and easy runs that let me properly recover. Working with Laura improved my nutrition, recovery, fueling/hydration, strength training regimen, and my ability to handle volume. Best of all, I had the best race of my life–I ran the Sugarloaf Marathon in 3:28:30 which was a 7.5 minute PR, my first negative split marathon, and a BQ with a 6.5 minute cushion!

My Coaching Philosophy

• Development of a Multi-faceted Base: In order to run well, you need to have a robust aerobic base, speed base, and strength base – whether your goal is a fast 5K or your first marathon. I focus on developing this base for new athletes – and continually improving it for experienced runners between races.
• Specificity Matters – But Not Too Much: I use non-linear periodization and the principle of specificity. During base-building or far out from a goal race, we focus on improving all aspects of running: endurance, speed, lactate threshold, economy, and strength. In the key weeks before a race, we focus on preparing for the unique physiological and mental demands of that distance. 
• Sustainability: Injury, more than anything, prevents you from running your personal best. My training plans adapt as you progress, meaning you never stumble into the land of overtraining or burnout. My training plans include cutback weeks, recovery runs, sustainable mileage, the appropriate ratio of hard and easy runs, strength training, and core work to keep you injury free from day one until you cross the finish line and beyond. 
• Every Workout has a Purpose: Training is not a hodgepodge. I assign every run with a purpose in mind, both in terms of your individual needs and in terms of the desired physiological goals.
• You are a Person First, Then a Runner: No one is only a runner. Whether you are a new parent, juggling a busy jog and training, or simply trying to run your best (and not run yourself into the ground), I work with you to optimize the balance of running and life. 
• Running Should Be Enjoyable, Even with Performance Goals: A happy runner runs well. In order to foster enjoyment, I consider your strengths, your preferences, and more to foster a plan that you both enjoy and thrive in.
• Research-Backed Methods: Running is both an art and a science. Each workout you receive has a specific, scientifically-supported purpose. My training does not follow trends, but rather adheres to the time-tested knowledge of some of the greatest minds in running. My training plans take a pragmatic approach to achieving your goals while still maintaining a sense of fun and joy in your training.

Coaching takes time: you may see progress right away, it will take several months to unlock your full potential. While I do not require any length of commitment, I encourage you to consider coaching for more than just a couple of months before your race. 

If you are interested in coaching I would love to hear from you! Email me at [email protected] or fill out the contact form below:

If you have any specific questions about costs or services or to sign up for one of these running coach services, please email me at [email protected]g.com and I will respond as soon as possible.